I’m going to lead this post off with an assumption (dangerous, I know) that I’m not the only one who occasionally googles my name to see what comes up in the search results. I was doing that very thing this evening and was dismayed by the results. On pages 2 and 3 of the results, I found a string of Internet orphans – blogs and websites I’d abandoned (some which had been dormant since 2004). A deeper dive into the…
For the past two and half years, I’ve been fighting against the migration to e-books, which if you consider what I do for a living, may seem a little odd. But if you spend any length of time in my home (or in my car), you’ll notice that I’ve also railed against the movement to digital downloads for music (and movies) too. Before we get too deeply into the “why” of the matter, I think it’s important to note that…
Special thanks to Professor Ebe Randeree for inviting me to participate in FSU’s STARS Alliance ‘Feed Your Brain‘ series on Monday to discuss the role of social media in advertising, and for allowing me to be part of his ’10 in 10’ series for his new social media class being offered for the first time this semester at Florida State University. I’m a pretty quick talker, so my responses didn’t exactly add up to 10 minutes, but the twenty-minute discussion…
Keeping up with changes to Facebook Pages can be a challenging juggling act for social media managers, especially when Facebook’s testing mechanism causes existing functionality (such as posting or commenting as a Page) to fail resulting in errors like sending out messages from the admin’s personal account in lieu of the Page itself. However, those hiccups aside, the changes that Facebook has been working on seem to be part of a concerted effort to make the management of Facebook Pages…
I’ve been meaning to write this post for awhile now, but as usual life has gotten in the way. That, and I’ve had a little bit of a block as to how to bring in some of my professional thoughts on my mostly personal stream-of-consciousness platform. In my day-t0-day life as a social media strategist, I spend the majority of my time thinking about how to apply brand strategies online – usually with a heavy focus on Facebook, secondary focus…