Keeping up with changes to Facebook Pages can be a challenging juggling act for social media managers, especially when Facebook’s testing mechanism causes existing functionality (such as posting or commenting as a Page) to fail resulting in errors like sending out messages from the admin’s personal account in lieu of the Page itself. However, those hiccups aside, the changes that Facebook has been working on seem to be part of a concerted effort to make the management of Facebook Pages…
I’ve been meaning to write this post for awhile now, but as usual life has gotten in the way. That, and I’ve had a little bit of a block as to how to bring in some of my professional thoughts on my mostly personal stream-of-consciousness platform. In my day-t0-day life as a social media strategist, I spend the majority of my time thinking about how to apply brand strategies online – usually with a heavy focus on Facebook, secondary focus…